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That’s right, you heard me! People are now reading books on their mobile devices. The following article appeared in the “TECH” section of the Sydney Morning Herald. Just when you thought the mobile was all washed up, here comes another wave of techno-madness to keep the mobile economy chugging along nicely. Micro-movies, mobi-sodes and now movellas!

Phone a book: get a load of this

July 21, 2006 – 10:23AM

For more and more readers, the printed page is losing out to a new way of reading in the dark, writes Deborah Cameron.

THE turn of the page has met the turn of the times. No, the book is not dead, but more than ever it is backlit, portable and reduced to the size of a mobile phone screen.

The thousand-year-old Japanese classic The Tale of Genji, recognised as one of the oldest novels in the world, is now available as an online download. So is The Pillow Book, the 11th-century memoir of a shogun courtier.

But don’t suppose for one nano-second that this is just a wacky only-in-Japan trend. It is the same in the United States, where a respondent in an industry survey summed up a big advantage: “Reading in the dark! Because of the backlight … I can read in any lighting conditions.”

One of Japan’s largest online retailers of e-books, 10days book.com, lists more than 13,000 e-book titles. A couple of years ago it had 4000. Another mobile phone publisher, Mobilebook.jp, lists 5000 titles and, after starting up in April, is now the highest volume deliverer specialising in comics.

Downloading a book is an instantaneous process. Log on, pick the book, pay as a part of your phone bill, and click on handly little neon post-it notes to mark the most interesting bits. The Tale of Genii as an e-book costs 473 yen ($5.50), about half the price of the paperback.

It is the leap that great literature just had to make, Japanese publishers decided. Though this is one of the world’s largest markets for books and magazines, with annual sales of $25 billion, young readers were less interested in paper copies.

Though the rest of the world lags Japan in mobile phone technology, the e-book is catching on everywhere, says the executive director of the US-based International Digital Publishing Forum, Nick Bogaty.

Personal digital devices and laptops were the main delivery mechanism for them in the US and Europe, he said, but “I assume this will change in the next couple of years to cell phones, as is the case in the Japanese market”.

The creator of the Dilbert cartoon strip told the forum, a publishing industry organisation, that his e-book sales had been substantial. “I’ve reached a lot of readers who don’t like the higher cost of hardcover books,” Scott Adams said.

E-book sales, which have been in a pattern of doubling each year in Japan, are expected to stay true to form, according to the director of the Internet Life Research Institute, Yoshihiro Nakahima.

He predicted that industry figures to be published next month will show that sales have reached 9 billion yen ($110 million) – twice what they were last year. Helping breach the gap between traditional publishing and new readers is Japan’s readiness to convert text to comic, or manga, form.

The telecom company KDDI said its e-book sales had jumped to 5.5 million downloads last September, five times the figure for the previous September.

Comics made up 40 per cent of downloads and the main users were females aged between 10 and 20, who were also big buyers of e-book romance novels and TV drama.

“We find that e-books complement the printed publications,” said a spokeswoman for the Shinchosha publishing house, Sonoko Fukaya. “As a publisher we of course would like to see our printed publications sell well, but at the same time we find that digital contents are cultivating a new generation of readers who would not have read the contents otherwise.”

http://www.smh.com.au/news/phones–pdas/phone-a-book-get-a-load-of-this/2006/07/21/1153166556183.html